Our Story
Concept II is one of the country’s premier complete kitchen, bath, closet and tile design studios. Located in Rochester, NY, Concept II has distinguished itself among the industry with an unsurpassed design process, superb product lines, expert installation, and unmatched customer service both during and after a project. When visiting Concept II’s award winning showroom you will find kitchen, bath, closet, and tile displays featuring unique products, most of which are exclusive to Concept II.
EXCELLENCE IN SERVICE
Meet The Team

Robert Nichols
Warehouse & Logistics Manager

Gary Pino
Founder | CEO

Ross Pino
President
Mission Statement
“Excellence Through Service” means that we, as individuals and as an organization, will provide the best product possible to every customer, on every job. We are privileged to have been selected by our customers and will work diligently to earn and maintain their confidence and future business.
“Excellence Through Service” means that we have a commitment to delivering quality products to our customers. We are skilled professionals continuously striving for ways to improve the products and services we deliver. We will never willfully sacrifice quality and exactness for the sake of pride.
“Excellence Through Service” means that we will always treat our customers honestly and fairly. We will never compromise our integrity or jeopardize our customers’ trust in us.
Visit Our Showroom
CONCEPT II
349 W. Commercial St, Ste 1560
East Rochester, NY 14445
Located in the Piano Works Mall
585-203-1272
Tour The Showroom
Concept II is one of the country’s premier kitchen, bath, and closet design studios.
Located in Rochester, NY we have an unsurpassed design process, superb product lines,
expert installation, and unmatched customer service both during and after a project.

Concept II Closet and Storage Solutions design to solve your organizational problems. There is no project too big or too small for our team. Let our experts build you a custom solution to make your home work better for you and your lifestyle.

Concept II Kitchens and Baths is a true design studio. We handle every aspect of your project, including cabinetry, countertops, appliances, flooring, tile, backsplash material, hardware, fixtures, accessories, lighting, and more.

Concept II Tile takes pride in being like no other tile store you’ve visited. We’re a team of highly experienced designers who are here to help you in your search for tile that’s above and beyond anything at the big box stores.